Google Ads is an online advertising platform developed by Google. It allows businesses and advertisers to create and run ads that appear on Google’s search engine and other Google properties. The primary goal of Google Ads is to help businesses reach their target audience, promote products or services, and drive relevant traffic to their websites.
Advertisers create text, display, video, or app promotion ads based on their marketing goals.
 If an advertiser’s bid and ad quality are high enough, their ad may be displayed prominently on the search results page or on relevant websites within the Google Display Network.
Advertisers can define specific targeting criteria, such as location, demographics, device type, and time of day, to ensure their ads are shown to the most relevant audience.
 Advertisers set bids, indicating the maximum amount they are willing to pay for a user to click on their ad. Different bidding strategies are available, such as cost-per-click (CPC), cost-per-thousand-impressions (CPM), and cost-per-acquisition (CPA).
 Google Ads provides various tools and analytics to track the performance of ads, including clicks, impressions, conversion rates, and return on investment (ROI).
 Advertisers can enhance their ads with additional information, like site links, phone numbers, and location details, through ad extensions.
Google Ads offers various campaign types, including Search Campaigns, Display Campaigns, Video Campaigns, Shopping Campaigns, and App Campaigns, each catering to specific advertising goals.
Advertisers participate in an auction where they set bids for clicks or impressions. The actual cost is influenced by bid amount, ad quality, and competition.
Google Ads provides analytics and reporting tools to track metrics such as clicks, impressions, click-through rates, conversions, and more, helping advertisers assess campaign performance.
Ad extensions are additional pieces of information that enhance ads. Examples include site links, callout extensions, and location details, providing more context and encouraging user engagement.
 Optimization involves regularly reviewing and adjusting campaign elements, including keywords, ad copy, targeting, and bids, to improve performance and achieve better results.
