E-Mail Marketing

Email marketing is a digital marketing strategy that involves sending targeted promotional messages and content to a list of subscribers via email to engage, inform, and convert potential customers.


Full-Service Management:- “We emphasize transparency in our approach. Through our comprehensive processes and skilled project management, you’ll consistently stay informed about the status and advancement of your email marketing campaigns.”

Comprehensive Strategy & Continuous Innovation.”Our data-driven strategies are centered on audience identification, list building and auditing for email marketing, and the meticulous crafting of cohesive campaigns aimed at boosting email open rates.”

Experienced In-House Content & Design Teams.”In addition to our awareness, our team possesses a profound understanding of the distinct intricacies of email marketing, ensuring the delivery of exceptional content and striking visuals.”

Coding, Testing & Deployment. Consistent monitoring of KPIs helps us know when to pivot and try a new strategy.

Various Industries.”We collaborate with over 150 clients spanning various industries, offering top-tier solutions to meet the unique needs of each one.”

Advanced Deliverability Monitoring & Resolution.We focus on implementing our tired-and-true best practices, ensuring your emails skip the junk folder and go straight to your audience’s inbox.

Analysis & Optimization Opportunities. As a team that relies on metrics to inform our decisions, we track items including opens, clicks, bounces, conversions and more.

Experienced Staff. “With over ten years of dedicated expertise in email marketing, we consistently lead the industry and leverage multiple certifications to provide you with a wide range of comprehensive solutions.”


“IP addresses play a crucial role in determining email senders’ reputations. Internet service providers rely on IP address reputations to decide whether your emails will reach the recipient’s inbox or be flagged as spam. Many major email providers manage the configuration of your IP address and group you with other senders who share similar engagement patterns. However, if one of these senders uses the shared IP to send unsolicited emails to a purchased list without proper consent, it can negatively impact your deliverability. This is why email providers closely monitor opt-out profiles, and larger businesses often opt for dedicated IP addresses for different email communication segments, such as prospects, transactional customers, and lapsed customers.

Warming up a new IP address is a standard practice that involves gradually increasing email send volumes to establish your credibility as a legitimate sender. Incremental increases in email volume are better received than sending out large email blasts to your entire list. As email deliverability experts, we recommend increasing your email list size in increments of 15%. It’s crucial to closely monitor bounce rates and spam reports and implement strategic controls to maintain a healthy sender reputation.”

“Purchasing an email list presents numerous risks and challenges. While sending emails to addresses in the United States without prior opt-in is technically legal under CAN-SPAM regulations, this practice of cold introduction emails often leads to restrictions from major Email Service Providers (ESPs).

Most email marketing agencies achieve a better Return on Investment (ROI) by using opt-in gateways on their websites and social media platforms. This approach ensures that subscribers willingly give their consent to be contacted. Not only does it reduce the likelihood of your email being flagged as spam, but it also means that the recipient is genuinely interested in your content.

The global number of email accounts has been steadily increasing, with consumers showing a strong tendency to retain their email addresses. Marketers have discovered that email campaigns are six times more likely to generate click-throughs compared to social media posts. Transactional automated email campaigns typically boast over an 8-fold increase in open rates and a 6-fold increase in additional revenue. Automated email messages consistently achieve more than 70% higher open rates and over 150% higher click-through rates than traditional batch email blast campaigns.”

E-commerce: Klaviyo

In the realm of retail and e-commerce, personalized communication and customer engagement stand as paramount. Klaviyo offers a robust suite of features enabling you to craft targeted email and SMS campaigns based on customer behaviors, purchase history, and preferences. Its seamless integration with e-commerce platforms like Shopify ensures the delivery of tailored messages that drive conversions.

Small Businesses and Startups: Mailchimp

Small businesses and startups often seek a user-friendly solution that encompasses both fundamental email marketing and automation capabilities. Mailchimp is renowned for its intuitive interface, making it an ideal choice for those new to email marketing. It provides a variety of templates, automation tools, and analytics to facilitate efficient business growth.

Business-to-Business (B2B): HubSpot

For B2B companies in need of comprehensive CRM capabilities intertwined with email marketing, HubSpot offers a robust solution. Its integrated CRM and marketing tools empower you to nurture leads, track interactions, and personalize communications effectively. HubSpot enables B2B businesses to cultivate strong relationships and streamline their sales and marketing processes.

Enterprise: Salesforce Marketing Cloud and Bloomreach

Enterprises demand sophisticated marketing solutions, and Salesforce Marketing Cloud rises to the occasion with a comprehensive suite of advanced campaign management, customer segmentation, and analytics tools. For a holistic approach merging marketing and commerce, Bloomreach provides a seamless experience, enabling large-scale enterprises to deliver consistent, personalized messaging across various channels.

Additional Platforms:

Campaign Monitor: Renowned for its stunning templates and advanced automation capabilities, Campaign Monitor is an excellent choice for businesses aiming to create visually appealing campaigns and track engagement effectively.

Constant Contact: Offering a diverse range of customizable templates and user-friendly features, Constant Contact is well-suited for businesses seeking to maintain a strong online presence and cultivate enduring customer relationships.

Email marketing benchmarks or KPIs to follow include: 

  • Inbox placement rate
  • Open rate
  • Click rate
  • Click-through rate
  • Conversion Rate
  • Bounce rate
  • Spam report rate
  • Unsubscribe rate
  • Attributed channel revenue

When you work with Ignite Visibility, you’ll be working with a full service email marketing agency that will not only track these KPIs but also analyze them and use the data to improve your email marketing strategy.

The most effective email marketing strategy for 2024 is one that is customized to your brand’s specific needs and the preferences of your audience. After your initial consultation, your email marketing consultant will work to develop a customized email & SMS marketing strategy that will get you the ROI you’ve been looking for. 

Producing content that resonates with your audience’s interests and relevance can lead to a noticeable rise in your click-through rate. Email automations like abandoned cart emails and welcome emails often yield higher click-through and conversion rates, as they target audiences who have already demonstrated interest in your product or service. Collaborating with an email marketing agency can assist you in enhancing your click-through rate and consistently delivering content that your audience will find appealing.

Email marketing holds significance because, in contrast to your social media platforms, you have ownership of your email and SMS lists. Unless users choose to unsubscribe, you maintain a direct means of contacting and engaging with them. While social media marketing has its merits, it’s susceptible to change at any moment, potentially resulting in a loss of connection with your clientele.

The average open rate for email marketing varies across industries, but according to Campaign Monitor, the average email open rate is 21.5%. Keep in mind that, thanks to the recent iOS update, open rates are no longer as reliable as they once were. If you need help to increase your open rate or want more information on which KPIs you should track instead, reach out to the email marketing team at Ignite to schedule a consultation today.

Email marketing is incredibly successful for small businesses. It is a great way for entrepreneurs and other business owners to keep in touch with their customers, nurture relationships with past, current, and potential clients, and build brand awareness.

An email marketing agency collaborates with you to craft a strategy that maintains your customers’ enthusiasm for opening your emails. When you partner with Ignite, we offer comprehensive strategic management for both email and SMS. This encompasses a thorough email program audit, a versatile responsive email template, continuous strategic oversight, content creation and creative assistance, regular monthly and quarterly reporting, sustained deliverability monitoring, as well as the execution of email campaigns and SMS messages. The extent of our support is tailored to meet your specific requirements.

Since email marketing strategies are highly customized, the cost to hire an email marketing agency varies depending on the size of your business, your goals, and your needs. To get the most accurate information, reach out to us! We are happy to have a consultation to learn more about your business’s needs.