Instagram advertising is a powerful tool for businesses and individuals looking to reach a large and engaged audience on the popular social media platform. Owned by Facebook, Instagram offers various advertising options to help businesses promote their products, services, or brand. Here are some key aspects of Instagram advertising:
Photo Ads: Single images with a compelling visual to showcase your product or message.
Video Ads: Up to 60-second videos to tell a more dynamic story.
Carousel Ads: A series of images or videos that users can swipe through, each with its own link.
Story Ads: Full-screen ads that appear between users’ stories.
IGTV Ads: Ads that appear in between content on the Instagram TV platform.
Explore Ads: Ads that appear in the Explore feed, allowing you to reach users who are actively searching for new content.
Many businesses also collaborate with Instagram influencers to promote their products or services. Influencers with a significant following can help reach a broader audience.
We understand many businesses either lack or are unable to use their own resources to launch high-performing Instagram campaigns — which is why we’re here to help.